POWERFUL STUFF
This campaign started with a strong concept: Use the sitcom-like relationships that exist between employer/employee at small businesses to highlight the power of Constant Contact. But finding a director that could nail the right tone of humor (and casting actors that could pull it off and improv on set) proved the key to the whole thing.

This campaign was a big step for our brand. It took a lot of hard work and a lot of trust, but ultimately we convinced the CMO and our internal clients that you can have an entertaining ad that also drives sales.

BIG SMALL BUSINESS THOUGHTS
The strategy was to highlight the effectiveness and efficiency of Constant Contact’s email marketing tools. The goal was to not make that message as dull as it sounds.

Produced on a tight budget with an even tighter deadline, this campaign did what good ads do best: Deliver a clear and compelling message in an entertaining way.

POWER ON
Concepted and produced remotely during the height of the Covid19 pandemic, this campaign tried to find the right balance between optimism and the product value of digital marketing.