VP, Brand & Creative | Endurance International Group 2016–Today
Oversee all creative and branding across our company’s $1.2 billion family of tech brands, including Constant Contact, Bluehost, HostGator, and Domain.com.
Lead our 30 person in-house agency in creative development and production of all brand programs. From TV and social media campaigns, to brand activations, to website design and customer communications, our team makes it all. And makes it all awesome.
Direct creative and production across all brand programs and campaigns, including: National TV & radio; online video advertising on YouTube, Facebook and Instagram; digital advertising and front of site web design; live events and activations; and, well, a whole bunch of other stuff.
Recruit and manage external ad agencies, video production partners, photographers, and freelancers.
Maintain relationships across our Senior Leadership Team, including CEO, CMO, CHRO, CTO, and brand GMs.
Member of the Marketing Leadership Team, reporting directly to the CMO and partnering with functional leads across departments and across the globe.
Director, Creative Services | Constant Contact 2010–2016
Managed our 15+ person creative department, overseeing all customer and acquisition campaigns across digital, video, TV, and radio. (Acquired by Endurance International Group in Feb. 2016)
Over a 5-year span, helped transform our team from a small creative services group to a full service, in-house agency.
Served as CD/Copywriter on all national ad campaigns and oversaw TV/video production budgets ranging from $6k to $600k.
Freelance Creative 2009–2010
Gun-for-hire for agencies and brands like MullenLowe, Duffy & Shanley, Arbella Insurance, Fidelity, GolfRite, and Putnam Investments.
Creative Director | Fidelity Investments 2007–2008
Created and oversaw email, web and direct mail campaigns that encouraged people to proactively plan and save for retirement—this from a guy who once cashed out his 401(k) to rent a summer house in Rhode Island with his buddies.
Senior Copywriter | MullenLowe 2007
Traveled 85 miles round trip for the chance to work with some of the nation’s top creatives in developing breakthrough direct response campaigns for Best Buy, HSBC, and GM Card.
Senior Copywriter | Monster.com 2005–2007
Created interactive banners, email campaigns, websites, postcards, prints ads, videos, brochures, tradeshow booths, sell sheets, and pretty much anything that would help build the brand.
Senior Copywriter | Kupper Parker Communications 2002–2004
Developed creative campaigns for an insanely wide-ranging client list, including: Bentley College, Tri-State Auto Insurance, KaBloom Flowers, Joe Kennedy’s CitizensHealth, and more.
Copywriter | MicroArts 2000–2001
Pulled countless all-nighters developing new brands and creating integrated ad campaigns for clients during the height of the dot-com era.
Account Executive | Wallwork & Curry 1998–2000
Managed the Century Bank and BJ’s Wholesale Club accounts by day, took Ad Club courses and built my copywriting portfolio by night.
Assistant Account Executive | Arnold Worldwide 1996–1998
Cajoled clients, creative teams, and the occasional purple-haired bike messenger into playing nice and working together to achieve our goals.
Assistant Media Planner | Chiat/Day 1994–1996
Born and bred in a creative environment cultivated by two of the greatest minds in the history of advertising.