VP, Creative Rightworks, January 2024 – Present

• Reimagining and rebuilding the Rightworks brand and in-house creative team, positioning the company to reach the next level of creativity, execution, and growth.

• Implementing new systems and processes to increase speed-to-market and output quality.

• Partnering with cross-functional leaders to ensure brand consistency across marketing, product, and sales enablement.

Executive Creative Director Brightside Health, 2022 – 2023

• Directed all copy, design, and strategy for web, digital advertising, events, lifecycle marketing, sales enablement, and product design.

• Led a full company rebrand: logo, updated color palette, illustration style, and brand voice.

• Built a high-performing, fully remote creative team by implementing streamlined workflows in Asana and Figma.

• Scaled the team from five to 11 in three months, recruiting nationwide talent to elevate creative quality and performance.

Vice President, Brand & Creative Constant Contact, Bluehost, HostGator, Domain.com, 2010 – 2021

• Led a 30-person creative team of creative directors, copywriters, designers, project managers, and video editors.

• Transformed the original Constant Contact in-house creative team into a full-service, award-winning agency that supported our parent company’s $1.2 billion portfolio of tech brands, including Constant Contact, Domain.com, Bluehost, and HostGator.

• Oversaw full-funnel creative from brand awareness to conversion and engagement across TV, radio, YouTube, social, digital, web, and live events.

• Directed rebrands for multiple portfolio brands, developing guidelines for identity, tone, and design.

• Increased brand awareness, ad recall, search, traffic, and conversion rates through ongoing creative optimization.

• Recruited and managed external video production and design studios, photographers, and freelancers. Spearheaded the first ad agency search, ultimately selecting and partnering with Deutsch NY for a major brand research and positioning initiative.

• Built trusted relationships with executive leadership, establishing the creative team as a valued partner and trusted resource.

Freelance Sr. Copywriter MullenLowe, 2009-2010

• Long-term, full-time contractor on the Qwest Communications account, partnering with Art Directors to develop breakthrough campaigns across various direct response channels.

Creative Director/Copy Fidelity Investments, 2007-2008

• Developed campaigns that translated complex financial concepts into clear, compelling messages to drive retirement planning.

Senior Copywriter Monster.com, 2005-2007

• Produced multi-channel creative including digital ads, microsites, video, print, and trade show materials.

Senior Copywriter Kupper-Parker, 2002-2004

• Created mass media and direct response campaigns for clients in education, insurance, floral, and healthcare.

Copywriter MicroArts, 2000-2001

• Pulled countless all-nighters developing brands and creating ad campaigns for early-stage tech startups during the height of the dot-com boom.