Award-winning creative executive with 20+ years building and scaling in-house creative teams for high-growth tech brands and billion-dollar SaaS portfolios, both PE-backed and publicly-traded. Known for transforming creative from a cost center into a strategic growth driver—delivering full-company rebrands, integrated campaigns, and measurable business outcomes. Proven leader who recruits top talent, instills operational excellence, and earns trust with C-suite and cross-functional partners alike.

VP, Creative Rightworks, January 2024 – Present

  • Leading a full-scale brand transformation and creative team rebuild, establishing a new creative vision aligned with Rightworks' growth strategy and market positioning.

  • Redesigning creative workflows and production systems to accelerate speed-to-market while raising output quality across marketing, product, and sales enablement channels.

  • Serving as executive creative partner to CMO and cross-functional leaders, ensuring brand consistency across every customer and prospect touchpoint.

Executive Creative Director Brightside Health, 2022 – 2023

  • Directed all creative output across web, digital advertising, lifecycle marketing, events, sales enablement, and product design for a high-growth, Series C mental healthcare brand.

  • Led full company rebrand, including: logo, color system, illustration style, and brand voice—establishing a differentiated identity in a competitive digital health market.

  • Scaled the in-house creative team from 5 to 11 in 90 days, recruiting nationwide talent and implementing agile workflows in Asana and Figma to double throughput without sacrificing quality.

  • Built and led a fully remote creative team, establishing the culture, rituals, and operational infrastructure required to perform at agency-level velocity.

Vice President, Brand & Creative Constant Contact, Bluehost, HostGator, Domain.com, 2010 – 2021

  • Led a 30-person creative team of creative directors, copywriters, designers, project managers, and video editors.

  • Built and led a 30-person in-house creative team—including creative directors, copywriters, designers, video editors, and project managers—that functioned as a full-service internal agency.

  • Transformed the Constant Contact creative team into an award-winning operation supporting Endurance's $1.2B portfolio of tech brands, including Domain.com, Bluehost, and HostGator.

  • Oversaw full-funnel creative from brand awareness through conversion across TV, radio, YouTube, social, digital, web, and live events—driving measurable lifts in brand awareness, ad recall, organic search, and conversion rates.

  • Directed rebrands for multiple portfolio brands, developing comprehensive identity systems covering visual design, tone of voice, and brand guidelines.

  • Led the company's first external agency search, selecting and partnering with Deutsch NY for a major brand research and positioning initiative—strengthening the in-house team's strategic credibility with executive leadership.

  • Recruited and managed external video production studios, design agencies, photographers, and freelance talent to supplement and elevate internal creative output.

EARLIER EXPERIENCE

Senior Copywriter, MullenLowe, 2009 – 2010

Creative Director, Fidelity Investments, 2007 – 2008

Senior Copywriter, Monster.com, 2005 – 2007

Senior Copywriter, Kupper-Parker Communications, 2002 – 2004

CORE COMPETENCIES

  • Executive Creative Leadership      

  • Creative Operations & Workflow Design

  • Brand Strategy & Visual Identity      

  • In-House Agency Management           

  • Cross-functional Partnerships

  • Team Building & Talent Acquisition

  • Integrated Campaign Development

  • Digital, Social, Web & Events Marketing

  • Full-Company Rebrands

  • Figma · Asana · Adobe Creative Suite