CREATIVE DIRECTOR | COPYWRITER

Experience

 

Experience

VP, Brand & Creative Newfold Digital (formerly Endurance International Group), 2016-2021

  • Oversee all creative and production across Newfold’s $1.2 billion portfolio of tech brands, including: Constant Contact, Bluehost, HostGator, and Domain.com.

  • Lead our 30+ person creative team of creative directors, copywriters, art directors, graphic designers, web designers, campaign managers, video editors, and email developers.

  • Grew the in-house creative team (originally part of Constant Contact) into a full-service agency supporting multiple brands across multiple offices.

  • Direct creative and production across all brand programs and campaigns, including: TV & streaming radio; online video advertising on YouTube, Facebook and Instagram; digital advertising; customer communications; front of site web design; live events and activations; and more.

  • Establish organizational structures and processes to help the team—and stakeholders—improve the quality and speed of overall creative output.

  • Oversee TV and video productions ranging in budget from $6,000 to $600,0000, partnering with both freelance videographers and major production companies.

  • Manage a $3.5 million team budget, as well as annual production budgets exceeding $1 million.

  • Track creative performance metrics in partnership with internal stakeholders and external partners such as Google/YouTube and Facebook.

  • Recruit and manage external ad agencies, video production studios, photographers, and freelancers.

  • Spearheaded our first ad agency search, ultimately selecting and partnering with Deutsch NY for a major brand strategy and repositioning initiative.

  • Led rebrand of Constant Contact, developing brand guidelines for new logo, colors, fonts, tone of voice, and overall design aesthetic.

  • Foster relationships with our Senior Leadership Team, including our CEO, CMO, CFO, COO, and brand GMs.

  • Member of the Marketing Leadership Team, reporting directly to the CMO and partnering with cross-functional teams throughout the company and across the country.

Director of Creative Services Constant Contact, 2010-2016

  • Transformed our company’s creative department from a traditional “below-the-line” team into a full service in-house agency, responsible for all creative including Acquisition, CLM, Programs & Events, and Brand.

  • Led the creative team through Endurance Group’s 2016 acquisition of Constant Contact, ultimately positioning our team to take creative ownership over Endurance’s entire family of brands.

  • Performed as a “working manager,” serving as both the lead copywriter on all major creative campaigns while also overseeing day-to-day team performance.

  • Introduced new processes, strategies, and systems that put people—and projects—in a position to succeed.

  • Cultivated an agency-like culture within the team, driving creative that would both build the business and grow people’s careers.

Freelance Copywriter Weldon Creative, 2008-2010

  • Gun-for-hire for ad agencies and clients like MullenLowe, Fidelity, Arbella Insurance, State Street Bank, Rosetta Stone, GolfRite, Qwest Communications, and Putnam Investments.

Creative Director Fidelity Investments, 2007-2008

  • Created and oversaw customer marketing campaigns that encouraged people to proactively plan for retirement by translating “finance speak” into messages that resonated with everyday consumers.

Senior Copywriter MullenLowe, 2007

  • Traveled 85 miles round trip for the chance to work with some of the region’s top creatives on breakthrough direct response campaigns for leading brands such as Best Buy, HSBC, and GM Card.

Senior Copywriter Monster.com, 2005-2007

  • Created online banners, emails, websites, postcards, print ads, videos, brochures, tradeshow booths, sell sheets, and anything else that would help build the brand using every fathomable marketing touchpoint.

Senior Copywriter Kupper-Parker, 2002-2004

  • Developed ad campaigns for a wide-ranging client list, including: Bentley University, Tri-State Auto Insurance, KaBloom, and Joe Kennedy’s CitizensHealth.

Copywriter MicroArts, 2000-2001

  • Pulled countless all-nighters concepting and crafting marketing campaigns for online brands during the height of the dot-com era.