I kind of love when time constraints & budget limitations lead to a smart creative execution. For all the “creativity” that we love to celebrate in awards shows, I think that coming up with smart solutions to problems and challenges is the real value that creatives bring to clients.

In the case of HostGator, we were given two weeks to concept and produce a new YouTube campaign, and not a whole lot of money. The team quickly hit on the consumer truth that, when building your website or online presence, “getting stuck sucks.” It was a very HostGator tone. And then to create breakthrough video footage fast, we turned to user-generated content.

It went on to become HostGator’s most successful ad campaign ever.

ECD: Tim Weldon

CD/Copy: Matt Hannan

CD/Art: Lexy DeRosa

Account Executive: Kat Hardman

CMO: Jean McCarthy

Editor: Ryan Lewis

Video Production: In-House