Our client, HostGator, wanted to target young "wantrepreneurs" with a message to take action and create a website. Pretty straightforward. The trick was doing it in a way that would "keep HostGator weird" while also preventing YouTube viewers from hitting the Skip Ad> button.

Thanks to a ton of collaboration, it worked. From the esoteric creative concept of a "Waiting Room" for all of your ideas (both good and bad), to the set design, to the director's suggestion to cast a single person rather than multiple personalities. Everyone came together to make something different.

Client: HostGator

VP, Brand & Creative: Tim Weldon

CD/Copy: Ronan Doyle

CD/Art: Brian McDonald

Production Company: Element

Director: Calyer Creative