The brief from the client was for a straightforward series of :06 bumper ads to retarget HostGator site visitors with a sales promotion. But when you have a brand like HostGator—not to mention an actor like Brooks and a voice like Lawson—you don’t do straightforward.

Client: HostGator

CD/Copy: Tim Weldon

CD/Art: Brian McDonald

Production Company: Element

Director: Calyer