In this pop-up brand activation for Bluehost, our team wanted to bring the functionality of Bluehost’s website tools to life in a fun and engaging way.

Bluetopia, as it was called, showcased what’s possible when you unlock your imagination and build your website with Bluehost.

From side hustlers & small business owners, to bloggers & influencers, visitors discovered the tools and advice they needed to bring their websites to life (all while enjoying a one-of-a-kind selfie playground).

Best of all, Bluetopia made a huge impact on the Bluehost brand, with:

• 64,000+ Instagram impressions

• 88,000+ social interactions

• 148 million media impressions