Anything is possible when you build with WordPress. But for a lot of people, working with WordPress can be intimidating—even scary! So we created Bluetopia SoHo to remove those fears and inspire people to dream big. It brings the fun and beauty of WordPress websites to life.

Bluetopia SoHo was a one-of-a-kind pop-up experience where people could explore colorful, imaginative rooms that showed what’s possible when you unlock your imagination and build your website with WordPress. It was an immersive selfie playground, to be sure. But most of all, visitors were able to get the tools and advice they needed to bring their own websites to life.

And best of all, it made a huge impact for the Bluehost brand, with:

• 64,000+ Instagram impressions

• 88,000+ social interactions

• 148 million media impressions