The strategy was to highlight the effectiveness and efficiency of Constant Contact’s email marketing tools. The goal was to not make that message as dull as it sounds.

Produced on a tight budget with an even tighter deadline, this campaign did what good ads do best: Deliver a clear and compelling message in an entertaining way.

Client: Constant Contact

ECD: Tim Weldon

CD: Jen Perry

Art Director: Hayley Barry

Sr. Copywriter: Lydia Abend

Account Director: Katie Carlson

Account Executive: Meg Cesaro

Director: Dustin Devlin

Editor: Jack Lemay

Production Co: VAGRANTS