The ‘Be a Marketer’ campaign was kind of like our sophomore album. As the in-house creative team, we’d spent years trying to get a shot at our first TV campaign the year before. But now the pressure was on to show that we weren’t one-hit wonders and could evolve the brand in a fresh new direction.

The concept was strong: Constant Contact makes it easy for anyone to be a marketer. But it was the casting and tone of the voiceover that made this campaign different from anything our team (or our previous ad agency) had ever done.

Client: Constant Contact

CCO: Jamie Graham

ACD/Copy: Tim Weldon

ACD/Art: Brian McDonald

Account Director: Katie Carlson

CMO: Chris Litster

VP Marketing: Josh Todd

VP Acquisition: Keira Lorentzen

Director: Jesper Hiro

Production Co: Roger LA