For the most part, customer testimonials are as middle of the road as it gets—often sounding and feeling like nothing more than a “paid for” endorsement. But when you can really make a connection with a customer and paint an honest picture of who they are and why you should care about them, their words mean so much more.
Brand: Constant Contact
Role: Associate Creative Director / Copywriter
Directors: Spookie Daly + Craig Orsini