This campaign started with a strong concept: Use the sitcom-like relationships that exist between employers and employees at small businesses to highlight the power of Constant Contact. It was a big step for our brand, and it paid off.

The ads garnered positive reviews online. And more importantly, they drove results: Delivering Constant's Contact's best sales lead numbers in 3+ years, boosting brand ad recall by 69.5%, and driving brand awareness to an all-time high of 49%.