To support the TV brand campaign, we developed a series of :06 and :15 spots for our YouTube ad buy to highlight key features of Constant Contact’s email marketing tool. The key was finding a way to keep it simple, which ain’t easy when you’ve got less than 15 seconds to explain something like “click segmentation.”

Client: Constant Contact

CD/Copy: Tim Weldon

CD/Art: Brian McDonald

Account Director: Katie Carlson

Production Company: Element

Director: Craig Orsini